Training as a profession has always sort of been in a “sales” role. Selling the shift from classroom training to on-line e-learning, and then back again as a compromise to protect a draft pick and a player to be named later. We sold sexy flash-based on-line courses. We sold the need for a big honking LMS. The biggest “sale” of all was that “Training drives performance!” which was bought hook line and sinker by business stakeholders. They bought our shtick and internalized it to the point that anything that even smelled like performance issues meant training was the solution. Yup, we did this to ourselves, and to come back at them with a proposal to NOT be so quick to jump on the training pony, we witness plenty of empty stares and spit bubbles.
